Fuel What Matters Campaign Drives Clean Transportation Choices


Focus of Air Quality Education Effort are Consumer and Commuter Options


Raleigh, N.C. – (April 14, 2015) The North Carolina Clean Energy Technology Center (NCCETC) at N.C. State University has announced the start of Fuel What Matters, a statewide public education media campaign that will connect North Carolina residents and fleets with resources and information to make informed choices about how they use transportation. With support from the N.C. Department of Transportation and the N.C. Association of Broadcasters, the initiative runs from April through September 2015 and includes a $100,000 television and radio non-commercial sustaining announcement program. The campaign’s purpose is to reduce transportation emissions in North Carolina by raising awareness and encouraging the use of cleaner fuels (biofuels, electricity, natural gas and propane), transit, bicycle and pedestrian options.
“Fuel What Matters will help get you where you want to go whether it’s by walking, biking, transit, in a personal or business vehicle,” commented NCCETC Transportation Manager Anne Tazewell. At the center of the campaign is a dedicated microsite FuelWhatMatters.org designed to intuitively connect the public as well as leaders in business and the public sector to information about alternative fuels, decision making aides and compelling stories or case studies. The site also features two of the campaign’s public service announcements, which include the Mayor of the City of Raleigh, the CEO of Waste Industries, and two citizens sharing how they fuel what matters to them.
The public is encouraged to get involved for a chance to win prizes by posting images and messages via social media using the hashtag #FuelWhatMatters. In addition a short video contest will provide additional opportunities to highlight how individuals and organizations are making a difference in their communities.
Fuel What Matters is part of the Clean Fuel Advanced Technology project, which is supported with federal Congestion Mitigation Air Quality funds and operates in 24 counties that do not meet National Ambient Air Quality Standards. More than half of North Carolinians live in counties that have unhealthy air, and transportation related emissions are a primary contributor to the state’s air quality problem. Raising awareness of how transportation impacts the quality of the air we breathe is one of several actions being taken to address the problem.
Project Contact: Anne Tazewell, 919-513-7831, anne_tazewell@ncsu.edu


About the N.C. Clean Energy Technology Center

The N.C. Clean Energy Technology Center, as part of the College of Engineering at North Carolina State University, advances a sustainable energy economy by educating, demonstrating and providing support for clean energy technologies, practices and policies. It serves as a resource for innovative, green energy technologies through technology demonstration, technical assistance, outreach and training. For more information about the N.C. Clean Energy Technology Center, visit: http://www.nccleantech.ncsu.edu. Twitter: @NCCleanTech