For Immediate Release
December 18th, 2013
Program aims to reduce transportation related emissions
Raleigh, N.C. – Seven billboard designs were unveiled on December 18th as part of a two year educational campaign that will include a minimum of 130 outdoor advertising displays to be placed in the 24 North Carolina counties with air pollution concerns related to national ambient air quality standards. The N.C. Solar Center, working with the N.C. Outdoor Advertising Association, is conducting the campaign to raise awareness about opportunities to decrease transportation related emissions through alternative fuels, efficiency and conservation. N.C. Department of Transportation Secretary Tony Tata was a featured speaker along with Representative Nelson Dollar and Senator Josh Stein at the event.
North Carolinians with diabetes, cardio-vascular and lung disease, along with the young and old are especially sensitive to the effects of poor air quality. Alternative fuels and smart travel options, including bicycle and pedestrian opportunities are transportation technology solutions that reduce emissions and support fuel conservation and diversity. They can also help save drivers money. “Public awareness and education are essential to our efforts to reduce transportation-related emissions across the state,” said Tata. “This billboard campaign helps reach motorists while they are actually driving to encourage them to take steps toward implementing clean transportation.”
The N.C. Solar Center at N.C. State University, with support from the N.C. Department of Transportation and partners, is organizing the public education media campaign that includes outdoor advertising and other print and electronic media as part of the $6.2 M Clean Fuel Advanced Technology Project. CFAT is focused on reducing transportation related emissions in NC counties that do not meet national air quality standards. The three year project covers education/outreach, sub-award funding to purchase clean transportation technology, and recognition of exemplary activities.
Click here to learn more and review all the billboard designs.
About the NC Solar Center
The North Carolina Solar Center, as part of the College of Engineering at North Carolina State University advances a sustainable energy economy by educating, demonstrating and providing support for clean energy technologies, practices, and policies. It serves as a resource for innovative, green energy technologies through technology demonstration, technical assistance, outreach and training. For more information about the N.C. Solar Center visit: http://www.ncsc.ncsu.edu. Twitter: @NCSolarCenter